Divine Earth Theory to launch hemp wellness brand on Nov. 11

Divine Earth Theory will enter the hemp wellness market on Nov. 11 with Regenerate, a broad-spectrum, THC-free hemp extract, and The Canopy, an online community for hemp education. Founder Jenna Zwagil is positioning the launch as both a product debut and a return to the hemp industry.

Why it matters: - Divine Earth Theory is aiming to compete in hemp wellness with a product launch and a built-in education community. - The launch gives Jenna Zwagil a new platform after her earlier experience in hemp, and it targets both experienced users and people new to the category.

What happened: - Divine Earth Theory said it will enter the hemp wellness market on Nov. 11, 2026. - The company is launching Regenerate, its first broad-spectrum hemp extract. - Founder and CEO Jenna Zwagil is returning to the hemp industry with the new brand. - The company is also introducing The Canopy, an online community for hemp education and connection.

The details: - Regenerate is a broad-spectrum, THC-free hemp extract intended for use at any time of day. - Each 30 mL bottle contains 2,500 mg of total cannabinoids. - Divine Earth Theory says it uses hemp grown in a controlled aeroponic environment and its Full Cryosonic Extract process, or FCE™, to preserve naturally occurring hemp compounds. - The company formulates Regenerate with Axiom delivery technology. - Regenerate will come in Natural, Peppermint, and Cinnamon. - The retail price is $69.99 per bottle. - Subscription options offer savings of up to 20%, with the discount applied automatically in the cart. - Divine Earth Theory offers a two-tier affiliate program that pays up to 30% in combined commissions across both tiers on qualifying sales. - The Canopy will include educational content about hemp and the endocannabinoid system. - The online community will also host The Theory Games, a seasonal team competition. - Regenerate will be available beginning Nov. 11 at DivineEarthTheory.com. - The company plans to follow with Restore, a Lavender-Mint evening formula.

Between the lines: - Zwagil said her experience at HempWorx showed her how people can gather around hemp education and community. - Divine Earth Theory appears to be pairing product sales with community-building to deepen customer engagement. - The affiliate program suggests the company is leaning on network-style growth as part of its launch strategy.

What's next: - Divine Earth Theory plans to expand its lineup with Restore after Regenerate launches. - The Canopy is likely to become a core part of the company’s customer education and retention strategy. - The Nov. 11 launch will test demand for the brand’s first product and its community-first model.

The bottom line: - Divine Earth Theory is trying to stand out in hemp wellness by combining a premium extract launch with education, community and recurring purchase incentives.