The Cannabis Place launches 25% 9/11 tribute discount for survivors and responders

The Cannabis Place, led by 9/11 first responder CEO Osbert Orduña, is marking the 25th anniversary of the attacks with a month-long discount for eligible survivors, first responders and affected residents. The offer runs Aug. 11 through Sept. 11 at its New York and New Jersey dispensaries.

Why it matters: - The Cannabis Place is tying a business campaign to the 25th anniversary of 9/11 with a discount aimed at people still living with the aftermath. - The offer reaches first responders, survivors and local residents affected by the attacks, a group that includes many people who continue to use cannabis for relief and wellness.

What happened: - The Cannabis Place launched a month-long tribute on Aug. 11 and will run it through Sept. 11. - Eligible customers receive 25% off all items. - The offer applies at The Cannabis Place locations in Middle Village, Queens, and Jersey City, New Jersey. - Osbert Orduña, CEO of The Cannabis Place, is a 9/11 first responder who spent three months working recovery and classification efforts at the Fresh Kills landfill in Staten Island after the attacks.

The details: - The discount is available to people with a 9/11 program identification card, also called a World Trade Center Health Program Member ID card. - Eligible groups include 9/11 heroes and first responders, 9/11 survivors, and residents and workers who were south of Canal Street during the attacks. - Orduña said the tribute reflects his own experience on the ground during recovery operations and the lasting physical and emotional toll of 9/11. - Orduña said cannabis has become a vital tool for relief and wellness for many 9/11 first responders, survivors and veterans. - The Cannabis Place describes itself as veteran-owned and equity-driven. - The company operates as a cannabis dispensary in Jersey City and Middle Village, Queens. - The Cannabis Place says it focuses on trusted quality, social equity, community service and an educational environment for adults 21 and over. - The company’s website is TheCannabisPlace.org. - The company also lists social media accounts on LinkedIn, Instagram and X.

Between the lines: - The campaign positions The Cannabis Place as more than a retailer and aligns the brand with veteran and responder communities. - The timing suggests the company is using the anniversary to reinforce its identity as a locally rooted business with a personal connection to 9/11 recovery. - The focus on a broad eligibility pool signals an attempt to make the tribute accessible to a wider slice of the affected community.

What's next: - The discount remains available until Sept. 11. - The company is likely to use the anniversary window to keep attention on its community-facing message through the end of the month-long tribute.

The bottom line: - The Cannabis Place is turning a 25th anniversary remembrance into a targeted benefit for 9/11 survivors, responders and nearby residents, led by a CEO who was part of the recovery effort.