SweetWater and Salt Life launch Livin’ Salty lager

By AI, Created 10:34 AM UTC, May 20, 2026, /AGP/ – SweetWater Brewing Company and Salt Life have teamed up on Livin’ Salty, a salt and lime lager rolling out nationwide April 30, 2026. The 5% ABV beer is designed for warm-weather drinking and will be sold in packs and on tap in select locations.

Why it matters: - SweetWater is using a lifestyle collaboration to reach drinkers looking for lighter, summer-friendly beers. - The launch links a major craft brewer with a coastal brand that already has a built-in audience around fishing, surfing and beach culture. - The beer is set to appear in stores, taprooms and Salt Life Food Shacks, giving the release broad visibility at retail and on-premise.

What happened: - SweetWater Brewing Company announced the release of Livin’ Salty, a sun-soaked salt and lime lager made in collaboration with Salt Life. - The announcement was made April 30, 2026, from New York. - Livin’ Salty is available nationwide. - The beer will be sold in 6-packs and 15-packs. - Livin’ Salty will also be available on tap at the SweetWater Brewing Company Taproom in Atlanta. - Salt Life Food Shacks will carry the beer as well. - More information is available through SweetWater Brewing.

The details: - Livin’ Salty is a crisp, light lager with 5% ABV. - The recipe includes Hallertau Mittlefruh and Crystal hops. - The beer also uses real limes and salt. - SweetWater said the flavor profile is built for easy drinking and summer refreshment. - SweetWater Brewing is the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. - SweetWater also describes itself as the largest craft brewer in the Southeast. - Salt Life is a fish, dive and surf lifestyle brand focused on water, community and authenticity.

Between the lines: - The partnership fits SweetWater’s outdoors-driven brand positioning and Salt Life’s coastal identity. - The launch leans into a straightforward consumer trend: lighter, lower-ABV beers with citrus and salt cues for warm-weather occasions. - The rollout across retail, taprooms and branded restaurants suggests SweetWater wants Livin’ Salty to work as both a seasonal product and a brand-awareness play.

What’s next: - SweetWater said consumers can find Livin’ Salty through its beer finder and product pages on its website. - The companies are signaling a wider presence for the beer beyond the initial launch window, especially through summer sales channels.

The bottom line: - Livin’ Salty is a seasonal-style craft lager designed to turn shared beach and boat culture into a nationwide beer launch.